These Terms of Service ("Terms") govern your access to and use of ttrafikads.com (the "Site") and the advertising, landing page, funnel, CRM, and related growth services (the "Services") provided by Ttrafik Ads ("Ttrafik Ads," "we," "us," or "our"), a social media advertising agency based in Lagos, Nigeria. By accessing the Site, booking a call, or engaging us for Services, you ("you," "client," or "your") agree to these Terms.
1. Who We Are
Ttrafik Ads is an advertising-first agency that runs Meta, Facebook, and Instagram advertising campaigns, and supports those campaigns with landing pages, conversion funnels, CRM and marketing automation, and analytics — primarily for wellness brands, supplement companies, healthcare providers, and SMEs across Africa.
2. Use of the Site
You may use the Site for lawful purposes only. You agree not to: misuse the Site in any way that could damage, disable, or impair it; attempt to gain unauthorised access to any part of the Site or its underlying systems; use automated means (bots, scrapers) to access the Site without our written permission; or submit false, misleading, or fraudulent information through our forms.
3. Strategy Calls and Enquiries
Booking a free strategy call or submitting a contact form does not, by itself, create a client relationship or any obligation on either party. A strategy call is a discovery conversation to assess fit; no fees are charged for the call itself, and no Services are provided until a separate written agreement (a Statement of Work, proposal, or signed contract) is in place.
4. Service Engagements
Where you engage us for paid Services, the specific scope, deliverables, timelines, fees, and any package-specific terms will be set out in a separate proposal, Statement of Work, or signed agreement ("Engagement Agreement"). If there is any conflict between these Terms and an Engagement Agreement, the Engagement Agreement will govern for the matters it specifically addresses; these Terms continue to apply to everything else, including your use of the Site and the Client Portal.
5. Fees and Payment
- Fees for Services are as set out in your Engagement Agreement or invoice, and are generally payable in advance or on the schedule agreed with you (e.g. monthly retainer, milestone-based).
- Advertising spend (the budget paid directly to Meta, Google, or other ad platforms) is separate from our service fees, unless otherwise agreed in writing.
- Late payments may result in a pause of active campaigns and Services until the account is brought current.
- Unless stated otherwise in your Engagement Agreement, service fees already earned for work performed are non-refundable. Any refund arrangements for undelivered work will be handled on a case-by-case basis as set out in your Engagement Agreement.
6. No Guarantee of Results
Advertising performance is influenced by many factors outside our control — including platform algorithm changes, market conditions, competitor activity, product/offer quality, pricing, and creative response. While we apply our expertise, data, and testing methodology to maximise performance, we do not guarantee specific outcomes such as a particular return on ad spend (ROAS), number of leads, cost per acquisition, or revenue figure, unless such a guarantee is explicitly stated in a signed Engagement Agreement.
7. Client Responsibilities
To deliver Services effectively, we rely on you to:
- Provide accurate, complete, and timely information about your business, offers, and goals;
- Grant necessary access to ad accounts, analytics, websites, or other platforms required to do the work;
- Fund advertising budgets on time and maintain valid payment methods on ad platforms;
- Review and approve creative, copy, and campaign materials within agreed timelines;
- Ensure that any products, claims, or offers you ask us to advertise comply with applicable law and the advertising policies of the relevant platforms (e.g. Meta's advertising standards, particularly for health, wellness, and supplement claims).
Delays on your part in providing access, feedback, or budget may affect timelines and results, and are not attributable to Ttrafik Ads.
8. Intellectual Property
The Site's design, content, branding, and underlying code are owned by Ttrafik Ads and protected by applicable intellectual property laws. You may not copy, reproduce, or use our branding or Site content without our written permission. Creative assets, ad accounts, and campaign data produced specifically for a client under an Engagement Agreement belong to that client upon full payment for the relevant work, except for any pre-existing tools, frameworks, or methodology owned by Ttrafik Ads, which we retain the right to reuse across clients.
9. Confidentiality
Both parties agree to keep confidential any non-public business, financial, or strategic information shared during the course of the engagement, and to use it only for the purpose of delivering or receiving the Services. This obligation survives the end of the engagement.
10. Third-Party Platforms
Our Services involve the use of third-party advertising and technology platforms, including Meta (Facebook/Instagram), Google, and various CRM/automation tools. Your use of these platforms (including any ad accounts) is also subject to their respective terms of service, which we do not control. We are not responsible for outages, policy changes, account restrictions, or actions taken by these third-party platforms.
11. Limitation of Liability
To the fullest extent permitted by law, Ttrafik Ads shall not be liable for any indirect, incidental, special, or consequential damages, including loss of profits, revenue, data, or business opportunity, arising from your use of the Site or the Services. Our total liability arising out of or relating to an Engagement Agreement shall not exceed the total fees paid by you to Ttrafik Ads for the Services giving rise to the claim in the three (3) months preceding the event.
12. Indemnification
You agree to indemnify and hold Ttrafik Ads harmless from any claims, damages, or expenses (including reasonable legal fees) arising from your breach of these Terms, your violation of applicable law, or any claims, products, or offers you instruct us to advertise on your behalf.
13. Termination
Either party may terminate an ongoing engagement in accordance with the notice period and terms set out in the applicable Engagement Agreement. We reserve the right to suspend or terminate Services immediately in cases of non-payment, illegal activity, or breach of these Terms. Fees for work already performed remain payable upon termination.
14. Governing Law and Dispute Resolution
These Terms are governed by the laws of the Federal Republic of Nigeria. Any dispute arising out of or relating to these Terms or the Services shall first be addressed through good-faith negotiation between the parties. If unresolved, disputes shall be subject to the exclusive jurisdiction of the courts of Lagos State, Nigeria, unless otherwise agreed in a specific Engagement Agreement.
15. Changes to These Terms
We may update these Terms from time to time. Continued use of the Site or Services after changes take effect constitutes acceptance of the revised Terms. The "Last updated" date above reflects the most recent revision. Material changes affecting active clients will be communicated directly.
16. Contact Us
Questions about these Terms can be directed to: